10 Biggest Mistakes to Avoid While Creating PowerPoint Presentations
All right! Creating impressive business presentations is sometimes more difficult than breaking the Da Vinci Codes. But with just one good deep thought about the last inspiring presentation you have ever seen, you can crack the mystery just like symbolist Robert Langdon.
In this article, we discuss the top 10 wrong decisions that you often take while preparing a business presentation. Avoid these and make your presentation stand out. Here we go:
- Giving more importance to texts than visuals
According to a study, an average person processes visuals some 600,000 times faster than texts. So you can imagine the stress you put on your audience when creating the entire presentation in plain text.
The next time you set out to prepare a business presentation, keep it lively with some exciting visuals because people remember 80% of what they see.
- Spending not enough time to create the presentation
Creating a business presentation is not as easy as we think but still a good planning can save us from all the hardships. We understand that as a business manager you are occupied with loads of business responsibilities but you will have to spare some time for your presentation. Leaving it on other people entirely will let you down at the end.
- Relying on your secretary for the business presentation
You are busy with your stuff at work and handing over the responsibility to your secretary looks a feasible option. No—this will fire back at you sometime later. Your secretary just like you is preoccupied. Besides, her main job is completely different so she may not have the required skills to create a compelling presentation.
Irrelevant or copied pictures will only make the presentation appear even more confusing. You must spend some time with her and help her understand the basics of the presentation.
- Relying on your graphic designer for the business presentation
Okay. If you think you have waged the war against an army of zombies and emerged a winner by handing over presentation to graphic designer, then you are completely mistaken. While having compelling visuals is crucial for your presentation, having them all irrelevant is the worst thing that can happen to you. An experienced graphic designer can get you exciting visuals but he or she may not have the knowledge of the business you are handling. You two should work in tandem. His visuals and your business acumen will do wonders.
- Not investing enough in the business presentation
You spend enough on creating the product but when the time comes to introduce the product to your target audience, you just shirk away. An effective business presentation gets you sales so invest in it smartly. Doing this will help you save some on your PRs and other marketing stuff.
- Not building enough credibility
Not reaching out to important platforms is the worst you can do to your business presentation. Your target audience will build its judgement on your product with the visual appeal of the presentation. Branding across all business channels helps build the credibility of your product.
- Hiring advertising company
Advertising companies are good at their job but they often ignore the importance of conveying messages in presentations. In fact, most advertising companies do not even have a functioning template. So don’t always rely on advertising companies completely.
- Not paying attention to the creative aspect
All businesses face competition and there are only very few differentiators to stand out. Companies invest enough money in branding, advertising, and other aspects of marketing. However, they do not pay attention to the most important thing—creativity.
Creativity can help you stand out from the crowd in no time. You should invest in your company’s visual communication plan. It will make your business unique.
- Thinking that presentations will not attract good conversions
Some business managers think that the conversion rate of business presentations is quite low. This is so untrue. A creative business presentation should have the ability to persuade and entice the audience. It should prompt the audience to take some action. Professional graphic designs can deliver the desired results.
- Creating a bland and boring presentation
A business presentation does not always have to be formal and bland to prove its point. It has to hook your audience and force them to think about your product. The process of creating a business presentation has to be like writing a mystery novel. The readers and in your case audience should keep turning the pages. Write a story of your brand and keep your audience engaged through the presentation.
