The world thrives today on effective communication. Every sphere of the corporate world has communication as its cornerstone. Everyone who has made it big has been a good presenter of his ideas and had the ability to put forward his thought process in the best possible way. PowerPoint Presentations are age-old, yet an effective way to do that. The corporate world is an entity in itself with characteristics that define it. Although being a dynamic place, it has some core basic principles that are the guiding directions of whoever wants to excel in it. And being able to present well, is one of them.
What was the last presentation you attended? Did you find it interesting or simply boring? Believe it or not, the success or failure of presentations has a ripple effect in the corporate world. A poor presentation can cause loss of time, money, interest, morale and much more.
The problem sometimes lies not in the person who is giving the presentation, but the techniques he used while preparing it. And today, we will try to analyze the top 10 reasons why PowerPoint presentations fail to make an impact.
Prioritizing Texts over Visual
Be it a child, or an angel investor, nobody likes to read much if they have the option of going through it with the help of images and videos. That is the basic human psychology and that is what you need to keep in mind while preparing your PowerPoint presentations.
A visually informative presentation will help you make a deeper and long-lasting impact on your viewers and will help you grab the attention of people in attendance for a longer period of time.
Not giving enough time to it
Nothing in this world that have stayed the test of time was achieved in a jiffy, and the same goes for your presentation. As brilliantly put by Wayne Burgaff, “It takes an hour of preparation for each minute of presentation time.” Having an idea is not enough in itself. You need to invest wholeheartedly into it for it to be accepted by the audience.
Delegating to your secretary
A lot of times, to ease our workload or just because we are busy, we may try to get out of making a presentation by delegating it to someone like your secretary. It may look a better option initially but is not good in the long run because not everyone may possess the technical know-how and may not know exactly what to convey through the presentation.
Shying away from Expenditure
A lot of ideas fail to deliver because people tend to not make sufficient investments into them. A proper budget needs to be allocated for the presentations and you need to make sure that it happens to keep in mind that these very presentations have an overall impact on sales of your idea or a product.
Not building enough credibility
Any person or group of people tend to believe what you say only when they see some credibility in your idea and product. You need to do some background work by reaching out to people and brand your product to different target audiences. These channels help in trust building and thus in credibility.
Outsourcing to an advertising agency
With the advent of the new business avenues, a lot of advertising agencies have popped up which lure customers and help them make their presentations. This may look attractive and may feel a better option, but may backfire in the long run. They may be professionals but they may not be able to convey the message with the emotions that you may be able to which can soften the impact it actually makes.
Not being creative enough
Creativity is what makes people stand out from the crowd. Innovation and creative abilities will help you gain an edge while the presentation. When people see new things, retention is better.
Thinking that presentation will not provide good conversions
Confidence in whatever you do is the first rule for success. Business managers tend to ignore the importance and feel that it won’t make much impact which leads to failure ultimately. These misconceptions should be removed and you must put your all to persuade the clients.
Creating a bland presentation
Presentations are the strongest tools businesses possess to communicate their message to their audience. But they need to be engaging enough to hook your audience first. Think of it as writing a mystery novel which has to be so crafted that the audience is hooked till the end.
Higher Verbose Content
Presentations with higher verbose content add to monotony while short, concise presentations are effectual in terms. With an average human attention span of 15-20 minutes, being as precise as possible would be beneficial. Ask yourself the question; ‘Does my Audience need to know this’ and proceed accordingly.
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