Top 15 Categories of Visual Content to Include in Your Marketing Strategy
Today is the scenario of good appeal; packaging of everything is what matters. Same goes with the marketing. The traditional ways of marketing is vanishing because the new and easy ways of gaining attention of the consumers are being grabbing the position in the markets. The major in this novel marketing strategy is mobile marketing which is exploding like a bomb these days. Mobile has become an important part of our day to day life. Attracting customers through this channel is easy and more effective, thus it is not only progressing but gaining a great importance in the marketing. This is the best strategy to reach customers in real time. Not only it is feasible for the marketers but also makes communication, shopping, playing, reading, discovering, searching, traveling and so on easy for the customers.
Reasons of mobile marketing gaining popularity: “It is all about building relationships rather than only creating links”.
This is purely justified with the usage of Smartphone by people these days. There are approx 1.4 billion Smartphone users around the world. People check their mobile devices around 150 times a day, which is enough to once come in front of the eyes of mass without giving much effort. The only effort to make in this strategy is ATTRACTION. The next boon to marketing is most people respond to the messages within 90 seconds of receiving the text. The last but not the least benefit is buying online products and services are an important as well as easiest in today’s busy lifestyle.
“Marketing is not about selling, but more than that”
Whether a big business or small, connection with the right person and targeting the real need of the customers is the major concern of marketing in this era. People forget what they read, sometimes even forget what they hear but the visual aspects they grab have 80% chances of retaining in one or the other corner of the mind of the person. Earlier content took an important place in the marketing strategies but now it is high time to add more flavors to the cooked food and garnish them nicely to attract and serve more people. This is to be done with the trump card called as creativity with content. There are lot more than normal advertisement to grab attention of the consumers in current scenario where technologies have driven a successful path for the marketers.
“The more the people will retain the more it will be effective”.
The top visual contents that is valuable for marketing strategy are as follows:
- Video
As the visual appeal videos are the major and the easiest way of spreading information to the masses. With the creativity in the visual aspects it can be a good source of attracting customers. Not only simple it is even an affordable channel with effectiveness. Explainer videos with a good content clearly communicate the information related to the products and services in less time. And e best is the visual content helps people retain and acquire more information as compared to the reading content. Videos are more effective as it also involves audio that enhance the perception and capture the attention.
- Presentations
Presentations are old way of communicating but were restricted to boardrooms with boring and formal styles. Now it is not only about being sophisticated, rather much more than that. These days the presentations can be easily shared on Facebook, Twitter or slide share and the information at a single time goes viral in masses. This means of communication can be used for sharing stories, instructions, manuals, tutorials, case studies and so on. The best way to make the presentations appealing and more attractive is using great humor, alluring designs and clear concepts. The presentations are effective as they are visually engaging and concise.
- GIFs
Pictures are a vital source of engaging people and grabbing their interest towards one’s products or services. This can be done best through GIFs. This can give a picture the perfect visual loop for understanding the functionality of the offering in best possible manner. The GIFs are much more than the still pictures used traditionally for the same purpose for effectively communicating the features of the products or services. “If a picture is said to be appealing then a moving picture is worth of much more appreciation”.
- Infographics
Infographics are the graphical presentation of data, information or knowledge in the form of charts, graphs and more clearly and quickly. This strategy is mainly used for transmitting information that has numbers and statistics involved in it. Viewing the boring data through this formation is a pleasure to the eyes and can be grasped easily and effectively.
- Eye-Captivating Images and Photos or Graphics
“A picture is always a great worth that imparts the information efficaciously more than words”.
This strategy can be used by marketers to making a good position in the market through spreading on various social media. Pinterest has gained good popularity for businesses than Google+, LinkedIn and YouTube and so on.
- Brochures
Brochures are handy but little old way of grabbing potential customers towards the products and services by a marketer. It is a detailed version here all the relevant information is compiled in the printed booklet. It is not just mere printed booklet but also captivate attention of customers through the visual effect and designs featured in it. It leads to generation of sales and business and enhance profitability. The biggest boon of this source of communication is it is tangible that can be read, felt and is mobile also thus can be transferred from one place to other. Customers can be comfortable and give tie to the brochures to get complete information regarding the product or service.
- Email Newsletters
“For anything to be delivered customer relationship is the key to success”. The email newsletter is one of a ital method for building good relations and getting further multiple benefits through it. The only thing of concern is the appealing design and valuable content of the letter. The blog, website, the color scheme, visual images, fonts, the language of the content is all what makes this source more effective and efficient to grab attention of numerous customers towards the offerings. The next issue is recognition of the brand among the potential customers the marketer is targeting.
- Visual Blogging
Are you interested in long content whether online or on a paper, or you want an appealing text short and precise? The answer to this question will certainly be short and precise with whole information. This is what matters in visual blogging. People respond to the words but retain the content which seems to be interesting and engaging. Best way to groom the content of blogs and reach mass with effectiveness is by adding visual content in the form of pictures or GIFs or videos and so on.
- Interactive White Papers
These white papers or eBooks are an important and informative source of marketing but only attracts the readers. This includes product guides, tip checklists, how to use tutorials, etc. the content of this strategy should be engaging and involving to attract the customers attention.
- Data Visualizations and Graphical Data
Graphical data and visualizations are more appealing than normal texts to the people. This includes maps charts, graphs, and diagrams. The information passed on through this media is retained for longer due to the visual clarity and visibility of the content. These are majorly used to represent the figures, facts, patterns and trends to create a brand image among the potential customers.
- Screenshots
“Everything that is real and live gives the feel of trust to the other person”. Screenshots do the same. Through this strategy marketers can grab attention and become trustworthy among the clients. This source can be majorly used to show the reviews of the clients and testimonials of the product or services so that the customers get attracted towards it and trust the brand, as it shows the reality. It results in gaining the confidence of the clients that they will not be betrayed as few of the customers are already satisfied with the offerings.
- Quizzes and Visual Puzzles
“Smart people are attracted with smart strategies”.
The best way to engage customers with smartness is by raising queries and answering them. For this quizzes and puzzles are the simplest way to attract. This is because through the queries the customers can relate themselves and with the answer their confusions will take a back seat and they will be attracted towards the offerings o the marketer.
- Memes and Comics
Everything these days gets hyped up with the comedy content or we can say memes. They took a major place in the social media and always are eye catching and giving the breaks to the people watching it. This can be a great way to create humor and sell the product or service to the customer.
- E-books
With the emergence of high tech devices e books have taken places of magazines and books. One can easily get all the information through eBooks any time. The major concern for attracting customers with this strategy is by including eye catching designs and images or graphics with the quality content that is easy to understand and also convey complete message in short and precise form. It is one of the major way to reach mass audience online.
- Call-to-actions (CTAs)
A call-to-action is a way to manipulate the viewers to take some action after attracting them towards the content. This can be done by adding various content such as “buy now”, “click here”, “share”, “follow us”, “subscribe”, and so on. The visual appeal can be enhanced with the diverse color palettes, images, hierarchy, etc and grab the attention towards the content. This is majorly used for events, offers, sales, and exclusive products or services.
In nutshell, visual content will always be a better option to grasp the sales and retain the potential customers. People feel more involved with the visual content and this is the biggest opportunity for the marketers in 2018 to grab attention of the customers with a wide range of strategies and target them with their products or services.
“With the smart strategies of marketers, customers feel the smartness of the product or services they are offered.”